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About us

It's not about us, it's about you

Our products, services and everything we do is centred in you, the customer. The company exists to fulfil our customer’s needs; we live by our mission statement which is bold and clear. With our customers at the centre we have built an excellent company of passionate people all driving at our goal and with devotion and dedication to continue to develop and build the best machines in the industry.

Our people have extensive knowledge and experience in the industry, dealing with wood chippers and tree surgeons for many years. In 2013 we made our passion a reality and brought the Först brand to market. Först is a brand which brings a premium machine within reach of everyone. Först is a genuine, no corners cut performance tool offering a level of build quality the market has never seen at such a realistic value. The Först brand was fast to make its presence known and has quickly become popular with tree surgeons, contractors and hire companies across the UK – if you haven’t seen it yet then get one out on demo, you won’t be disappointed! 

Our products,
services and
everything we
do is centered
on you,
the customer

Mission Statement

‘Making performance, reliability, durability and exceptional aftersales support a reality for every tree surgeon and contractor through excellent product, unfaltering warranties and true value for money.’

Vision statement

To be the preferred choice for arboricultural machinery


Providing assurance to you that you are backed all the way. This core value is experienced right from your first communication with the Redwood right through to the complete fulfilment of your needs. It is expressed in exceptional customer service – every time.


Putting ourselves in your shoes. We understand just what is important to you as the customer and strive to ensure you get exactly what you require. Understanding is also about listening to our customers to develop our products to give you the best machine for your job.


We are driving for consistency of excellence. This comes from consistency in every area of the company from product quality to service standards. We aim to gain the trust of every single client, without it we haven’t achieved our goal.


If I was replacing them tomorrow, think I would be seriously leaning towards a Forst.

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